Genesis BCW Wins National PR Mandate For IndiaFirst Life Insurance

Genesis BCW, a leading public relations and public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, today announced its appointment as agency of record for IndiaFirst Life Insurance Company Limited (IndiaFirst Life), one of the youngest life insurance companies in the country, following a multi-agency pitch.

Genesis BCW will strengthen IndiaFirst Life’s core brand value of being a trusted business leader in the life insurance and pensions sector, leveraging through an integrated communications approach combining strategic counselling and communication, media advocacy, crises preparedness and driving thought leadership in the banking, financial services and insurance (BFSI) space.

“We are delighted to announce Genesis BCW as our communications partner as we take our #CustomerFirst philosophy ahead,” said Rushabh Gandhi, Deputy CEO, IndiaFirst Life Insurance Company Limited. “By leveraging Genesis BCW’s expertise and long-standing experience, we aim to enhance IndiaFirst Life’s brand visibility and connect among all our stakeholders. We are confident this partnership will help us communicate our purpose as a brand and build on our vision of Securing Lives & Creating Value.”

“This is an exciting opportunity for us to support one of the youngest and fastest growing life insurance companies in the country in its communications journey,” said Deepshikha Dharmaraj, Chief Executive Officer, Genesis BCW. “We are living in a world of heightened ambiguity, and IndiaFirst Life aims to give their customers assurance in these challenging times. We look forward to spreading their message of #LifeIsFullOfCertainties and help them build strong relationships with their stakeholders based on trust and values.”


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