Genesis Burson-Marsteller announces two new Centres of Expertise: GBM Issues & Crisis Group & GBM Client Studio
Genesis Burson-Marsteller, a leading public relations & public affairs consultancy that delivers integrated communications services to some of the best global and Indian companies, today announced that it has carved out two Centres of Expertise - GBM Issues & Crisis Group and GBM Client Studio, with dedicated servicing teams comprising of senior counsellors, former journalists and digital specialists, for addressing client needs pertaining to these specialized areas.
GBM Issues and Crisis Group offer a complete range of crisis readiness, response and recovery capabilities wherever needed, 24/7/365. The crisis preparedness and training programmes ensure that clients have the structures, tools and resources in place to prevent crises where possible and successfully navigate them, if they are unavoidable.
GBM Client Studio trains corporate leaders, hones their skills and gives them coaching on specific communications needs. The GBM Client Studio digs into the decades of experience and proprietary knowledge that it has. It brings out concepts and insights to facilitate these training and further tailors them to meet specific needs of a client and trainee.
Sheena Sharma heads both GBM Issues & Crisis Group and GBM Client Studio. With over 20 years of communication training and public relations experience, she has been instrumental in creating these two Centres of Expertise given her forte in areas such as messaging, media spokespeople training, issues & crises, online public relations, stakeholder engagement and presentation skills.
Sheena says, “We understand messaging and the impact it has on stakeholders. In today’s overcrowded new media world the importance of a company’s corporate voice is more vital than ever. Companies need to directly engage with various audiences at a more personal level. The ‘word on the streets’ is the new corporate reputation. So not only must their messages be clear and well crafted, the messenger must be confident and persuasive. Both will be judged by a discerning public. GBM Issues & Crisis equips clients with an even higher level of planning, preparedness and training given the high stakes and GBM Client Studio through hands-on trainings and simulations enables delivery of messages across a gamut of channels – traditional and social.”
Prema Sagar, Principal & Founder says, “We continue to break new grounds in the Indian integrated communications space. The two expertise centers that we had pioneered have now grown to such a large scale that providing them their own identities has become an imperative. With their own visual language, both GBM Client Studio and Issues and Crisis Group can stake claim to prominence along with GBM Live! Newsroom, GBM Digital Studio, GBM Content & Design Bureau, as well as for our business divisions, Step Up and The Outstanding Speakers Bureau.”
Refreshed new identities can be seen on the Genesis BM website and social channels. Latest updates on the GBM Issues & Crisis Group and GBM Client Studio can be followed on their twitter handles, @GbmCrisis and @GbmClientStudio.