GenY Medium wins digital mandate for Express Exclusive
GenY Medium, a full-service digital marketing company, has won the digital mandate for Express Exclusive, which is the luxury apartments initiative by the Express Group of Publications.
As part of this mandate, GenY Medium will handle the digital advertising, performance marketing, social media and reputation management for the company. GenY will also leverage Oracle’s data management platform (DMP), BlueKai, to execute personalised campaigns at scale. BlueKai is the industry’s leading cloud-based big data platform that enables companies to personalise online and mobile marketing campaigns with richer and more actionable information about targeted audiences.
Commenting on the account win, Yashwant Kumar, Co-founder & CEO, GenY Medium, said, “We are excited for the opportunity to work with Express Exclusive as this will help strengthen our foothold in the real estate sector. Our analytical and technological method of approach is sure to drive the desired business results for Express Exclusive.”
Stalin Moolamkoden, Chief Sales Officer, Express Exclusive, added here, “We are looking forward to our association with GenY Medium as our digital partner. Their expertise in the digital and technological space and their detailed plans across all key touch points give us much to look forward to.”