Geometry Global | Encompass Network (GGEN) launches In India
WPP, the world’s largest communication services group, today announced the formation of India’s largest experiential marketing network – Geometry Global | Encompass Network (GGEN). The collaboration leverages the global and local experience, expertise, creativity and strengths of the two experiential marketing companies to offer brand experience solutions which enhance and widen consumer engagement. Encompass is one of India’s biggest and best experiential marketing companies. Geometry Global is the world’s largest experiential marketing company.
With over 400 employees in Mumbai and Delhi, the Geometry Global | Encompass Network specializes in shopper marketing, rural marketing, large-scale events and exhibitions, urban consumer marketing, digital activation and field marketing. The Geometry Global | Encompass Network will be WPPs horizontal network working across the group. The Network’s management and advisory board will comprise senior executives from J Walter Thompson, Ogilvy, Encompass and Geometry Global. The business will be aligned with J Walter Thompson South Asia.
Speaking of the announcement, Sir Martin Sorrell, CEO, WPP plc said “When WPP decided to set up a horizontal activation platform we combined OgilvyAction, G2 and JWT Action (North America) to form Geometry Global. Today, Geometry Global is working for some of the world’s best brands in almost 60 markets around the world. Through this collaboration in India, we’re following up on one of our key global objectives of offering best-in-class full-service experiential marketing services that can help our clients sell more.”
The Network will also work very closely with Group M through a partnership called Geometry@GroupM. This joint team will use GGE’s proprietary tools and category and channel understanding to deliver shopper-marketing solutions to Group M’s clients. Over the last year, Encompass and Group M have operated Team1, an incredibly successful partnership, delivering a combination of media and on-ground solutions to a couple of common clients through a single team.
While the collaboration of Geometry Global and Encompass will be country’s largest full-service activation agency, both brands will also continue to operate independently for purposes of retaining their areas of expertise and managing client conflict. The Geometry Global | Encompass Network will further extend their reach by collaborations with Go Bananas in Ahmedabad and Showspace in Chennai.
Encompass was acquired in 2008 by WPP and aligned with J Walter Thompson. In the last eight years, Encompass has grown considerably in stature and reputation. Encompass is best known for planning and executing large-scale events and activations for clients such as Hyundai, Asian Paints, Fiat ,and Microsoft.
Geometry Global (earlier known as OgilvyAction, a division of O&M) is well known for its shopper and rural marketing (Outreach) practices and works with eminent clients such as Hindustan Unilever, Mondelez, Vodafone, Tata Sky, DuPont and the Bill & Melinda Gates Foundation. The Geometry Global | Encompass network will continue to work closely with Ogilvy to benefit clients with the width of services.
Text Box: Geometry Global | Encompass Network Leadership:
§ Roshan Abbas: Chairman, GGE
§ Sukrit Singh: Group CEO, GGE
§ Rahul Saigal: Group COO, GGE
§ Nitin Agarwal: Group CFO, GGE
§ Chanda Singh: Managing Partner, Encompass, Mumbai
§ Nupur Jain: Managing Partner, Encompass, Delhi
§ Tanu Randhawa: Managing Partner, Encompass, Delhi
§ Rahul Karwa, Managing Partner, Encompass Engage
§ Shankar Shinde: Managing Partner, Ogilvy Outreach
§ Rajkumar Jha: Head - Knowledge & Insights, Ogilvy Outreach
§ Naruttom Saikia: Senior Vice President, Ogilvy Outreach
§ Nyka Miglani: Vice President and Country Head, Geometry Global | Shopper
§ Sunny Vohra: Country Head, Team1 (a JV between Group M’s Dialogue Factory and Encompass)