George P Johnson India wins Gold at WOW Awards

Global live and online agency, George P Johnson (GPJ ) India has once again established new benchmarks in experience marketing, taking home two awards, comprising of Gold & Bronze on behalf of its clients Yahoo and IBM. GPJ was awarded in the category WOW Live Event of the Year & WOW Conference of the year

The WOW 2013 Awards for excellence in events and experiential marketing were announced on 26th April in Mumbai. This year it witnessed a record total of 720 entries from 416 organizations across India in 27 categories.

GPJ India received Gold for delivering inspirational value to technology and business users the importance of office digitization at IBM Software Universe 2012. The launch AV was executed through a Visual Symphony which consisted of interactive content synchronized perfectly with three dancers. This was achieved through a seamless projection screen of 148x14 feet, the largest so far.  The entire performance lasted for about 10 minutes and successfully brought the IBM software universe story alive. The event witnessed over 2000 attendees. Celebrity speaker, Rahul Dravid drew analogy between cricket and IBM’s theme for the year. Mandira Bedi hosted the event in a news room format. This was the 8th year of IBM Software Universe and George P Johnson India has partnered with IBM to take this annual 2-day technology conference to the next level, each year.

An employee engagement event for Yahoo, created by GPJ India, was awarded with a Bronze for the best live experience for over 2500 employees, that witnessed celebration of the brand, its people and their families and meeting with the feeling of oneness. GPJ conceptualized and executed world class experience design with over 40 engagement activities, 3 entertainment acts and over 10 internal choreographed performances. This was Yahoo’s best and largest employee engagement experience.

Rasheed Sait , GPJ India, Vice President and Managing Director stated, "These awards are testimony to the creative tactics we use to engage audiences and immerse them in the brand experience. We are really proud of the big ideas and work we created for Yahoo, IBM and other brands we manage across 5 GPJ India offices in Mumbai, Delhi and Bangalore. Big Ideas need client backing and hence part of this success goes to them. We thank all our clients for supporting and encouraging us to think out of the box."