Gerety Awards '21: Goes to Burberry, Xbox / Microsoft, Znamkamarada & An Nahar
The Gerety Awards, the only creative prize to reward the best in advertising from the female vision, announces the 2021 winners.
“Being on several juries this year gave me a great vantage point to be able to compare the winning body of work coming through from the Gerety jury to the other big shows; it was quite eye-opening that there was absolutely no difference in the quality of the work that won at Gerety. This speaks volumes for how an all-women jury is no different than any other jury in the world, it’s just as good”, explained Jury member Hira Mohibullah, ECD at BBDO Pakistan
Internationally, the US was a top Gerety winner overall with 19 total statues, followed by Canada with 13, the UK with 12, France with 11 and Spain with 7.
In total, the 196 judges from 36 countries composed of industry leaders from across the globe awarded 4 Grand Prix, 15 Gold, 47 Silver, 48 Bronze, from a total of 114 winners.
Grand Prix were awarded to Burberry, An Nahar Newspaper, Xbox/Microsoft and Znamkamarada.
Grand Prix, in Craft, for “Festive” Burberry by Riff Raff Films. “This ad makes me so happy. At first glance it’s a feel good, anthemic, music driven ad but it also excels by highlighting Burberry’s coats waterproof feature, resistant against all elements, even large blocks of ice falling from the sky. Megaforce’s craft is impeccable, as well as the music and choreography, sending a much needed optimistic message in a year filled with adversity”. Daniela Vojta (Grand Jury, USA)
Grand Prix, in Communication, for “The New National Anthem Edition” An Nahar Newspaper by Impact BBDO Dubai. “The power of a word. The Power of print. This is a reminder of the impact that this traditional medium can have. It became a symbol of female empowerment. This positive change to the National anthem was adopted by a nation, it is both moving and momentous. Kate Stanners (Grand Jury, UK)
Grand Prix, in Experience, for The Birth of Gaming Tourism Xbox / Microsoft by McCann London. “This is one of my favourite campaigns. It is unexpected and bold. I like the smart twist on it, the first time promoting games as tourist destinations, providing a fresh angle for the gamers to experience the game at different levels”. Kelly Woh (Grand Jury, China)
Grand Prix, in Works For Good, for “Anticorruption Hackathon” Znamkamarada by WMC Grey Prague. “A brilliant example of where social media platforms can be used to engage a nation in a positive meaningful way. It’s a brilliant example of a call to arms and where as a society we can come together to solve problems, and in the process create economic societal and political change.” Karen Blackett OBE (Grand Jury, UK).
See all the winners at www.geretyawards.com