Get behind the scenes of Radio One campaign

Shankar Ehsaan Loy the new brand ambassadors for 94.3 Radio One, had a rocking time at the shoot for 94.3 Radio One's upcoming advertising campaign.

They were naturals in front of the camera commented Shyju Varkey, AVP marketing 94.3 Radio one. Shankar was in his element looking as cheerful as ever. Ehsaan even tried his hands at directing a shot and occasionally went back to his guitar to keep the music going. Loy was Mr Cool with his "blues brother' shades. The 3 of them, the production team and the 94.3 radio one gang were like a well co-ordinated band playing the perfect song.

The shoot happened at Film city for 2 days and started at an early hour on both days. Music jock Hirshikay dedicated SEL's song "wake up sid' to them on AIR that morning to keep their spirits high.

India's "maximum music' directors "Shankar Ehsaan Loy' with India's maximum music station' 94.3 radio one.