Getting lost gets a whole new meaning with the new extra caramelly Cadbury 5Star TVC
Over the years, Cadbury 5Star has entertained viewers with innovative campaigns and the brand’s positioning has evolved to suit changing consumer behavior. With this TVC, Cadbury 5 Star takes forward the idea of getting ‘Lost in Taste’ by giving it additional emphasis to bring out the rich extra caramel quotient of Cadbury 5 Star. Targeting the youth-segment, this new TVC aims to build appeal and drive the enhanced chocolate eat experience of the refurbished Cadbury 5Star.
Prashant Peres, Director- Marketing (Chocolates), Mondelez India: Being the market leader in the overall chocolate portfolio, we are committed to paving the way for the growth of countline category in the Indian market. Our lead brand, Cadbury 5Star has been highly successful in the youth segment. In alignment with growth vision of enhancing chocolate eating experience we have refurbished the product to make it “More Caramelly”. The new cooler avatar of the product is supported by a new TVC campaign which showcases a more immersive eat experience by featuring the iconic Ramesh-Suresh duo bringing out the good of getting lost.”
The creative agency for the TVC is Ogilvy & Mather.
Hitesh Patel, Executive Vice President, Ogilvy & Mather, India: “Ramesh and Suresh have been the stars of the ‘Lost in the taste of 5star’ campaign and over the years consumers have come to love them making them synonymous with the brand. For the new product launch, with more caramel, we have added a new dimension of them being extra lost and inadvertently leading to a positive outcome.”
Please find below the YouTube link of new 5Star TVC:
https://www.youtube.com/watch?v=aZ-_iMUHgMw
Credits
ï‚· Executive Creative Director: Rajiv Rao
ï‚· Senior Creative director: Amitabh Agnihotri & Sameer Sojwal
ï‚· Creative team: Amitabh Agnihotri, Sameer Sojwal
ï‚· Account management: Hephzibah Pathak, Hitesh Patel, Beenu Kurup, Aayushi Agarwal
ï‚· Account Planning: Ganapathy Balagopalan, Srikeit Tadepalli, R Abishek
ï‚· Production house: Curious Films
ï‚· Director (film): Vivek Kakkad
ï‚· Producer: Shahzad Bhagwagar
ï‚· Director of Photography: Maciek Sobieraj
Share
Facebook
YouTube
Tweet
Twitter
LinkedIn