‘Gift Health - Gift Plant’ initiative by FlowerAura in collaboration with Ola
Amid the winter celebrations, FlowerAura in collaboration with Ola brought beautiful green gifts for people arriving at New Delhi Airport. Under ‘Gift Health – Gift Plant’ initiative, the organization gifted saplings and evergreen plants to all the Ola Prime Riders taking a ride from T1 & T3 Terminal of IGI Airport Delhi recently. The campaign by FlowerAura and Ola was focused on spreading green awareness amongst people and motivating them to opt for green gifts for their beloved ones.
FlowerAura initiated the campaign after one of recent environment research ranked Delhi as was one of the top 10 most polluted cities in the world. The toxicity and PM 2.5 level of Delhi NCR reached an all-time high of 726 on 8th November 2018, which stirred the green advocates to take countermeasures. The ‘Gift Health – Gift Plant’ initiative gained great acclamation by Ola Prime riders, who were deeply motivated by the humanitarian action. The campaign also received accreditation from corporates participating in the campaign with FlowerAura.
Excited with the recognition of their campaign, Mr. Himanshu Chawla, Director, FlowerAura said, “Our ‘Gift Health – Gift Plant’ initiative has been a great success, which was evident from the happiness of our target audience. We engaged more than 10,000 Ola users during the 2-days event and inspired people to opt for gifts with symbolic values. Ola as a socially responsible organization will also motivate its 40 Lakh users in Delhi/NCR for the cause.”
Mr. Chawla further added, “Plants aren’t just a part of nature; they are the very soul of Mother Nature indeed. Today, when plants are rapidly disappearing because of the spread of concrete jungles all around, we must preserve and promote the most beautiful green gift of nature to save our planet. There cannot be a better way to promote greenery than as a memorable gift. Our mission of ‘A Green & Healthy India’ in association with Ola is the first step in our nationwide campaign.”
FlowerAura aims to initiate such involving campaigns across metros, tier-II, and tier-III cities of India to promote Green sustenance. The company has also introduced diverse varieties of air purifying plants in the month of November as the evergreen gifting options.