Gionee S6 - Shine with Metal

Among the plethora of plastic-body smartphones, the GioneeS6 stands tall with a full, shiny metal unibody. The cambered surface and symmetric design gives it an awesome look and feel. The top-of-the-line features only add to the premiumness of this desirable smartphone.  Flawlessly amoured with a metallic body and donning an ultra slim design, the smartphone emanates sexiness and style and is the perfect accomplice for the chic urban crowd.

The campaign pitches it as an aspirational phone for those with a discerning taste for good things in life. The tagline `Shine with metal’ sums up the S6.
Mr. Arvind Vohra, Country CEO & MD, Gionee India said, “Gionee has been creating benchmarks for itself in various aspects and believes in giving the consumers better than the best. The Gionee S6 guarantees a whole new experience with its elegant design and outstanding technology. Gionee S6 is a perfect amalgamation of looks and specs and has been crafted for our judicious consumers. The device is one of the first from Gionee to come in with VoLTE and has an 89% metal body encompassing a strong core”.

Crafted from metal, the S6 blends elegant design with power packed features. The S6, particularly, demonstrates the only one of its kind and exceptional beauty while also providing a symmetric design and cambered design which fits right into your hand. The device comes with 89% metal body with a shine cutting of 1.5mm. The S6 comes with a surface of 13.97cm (5.5) HD Super AMOLED Display with Gorilla glass 3 and a screen to body ratio of 77.8%. The S6 comes in stunning Gold, Silver and Rose Gold.

The campaign has been conceived by And And Brand Partner and will be supported on digital.

“The campaign revolves around an interesting human truth that, while we own multiples of most lifestyle products, we use just one phone and that better be the best”,says AnandSuspi, Creative Director, AndAnd Brand Partner.

Credits:

• Creative: AnandSuspi, Harpal Singh, Shyam
• Servicing: RohanTandon, Raghav, Deepak Nanda, ShikharKhandelwal,
• Director: SudhirMakhija
• Production House: Doctor Films
• Post: KuddusShaikh