Gizmore ropes in Dinesh Karthik to strengthen its consumer connect
Gizmore, India's leading Smart Accessories, Fitness Gear, and Home Audio brand, today announced the appointment of ace cricketer Dinesh Karthik as its brand ambassador. With a special focus on fitness, Gizmore is part of the "Swasth Bharat - FIT INDIA" mission, and with Dinesh Karthik on board, the brand aims to build a blooming ecosystem for the masses.
Dinesh Karthik has represented India in several roles since 2004, including wicket-keeper, flamboyant opener, solid middle-order batsman, and clinical finisher. He is among the most sought-after sports personalities in the country. In this year’s IPL, he has played a key role in RCB's current success with his batting and wicket-keeping skills and has emerged as a promising name for playing eleven for the upcoming T20 World Cup.
Speaking on Dinesh Karthik’s appointment, Nishant Goel, Director – Marketing, Gizmore said, "Dinesh Karthik is a cricketing icon and a role model for youngsters. His single-minded quest for success and achievement perfectly embodies Gizmore's personality. Mr. Karthik has made a name for himself through his unwavering zeal, tenacity, and willingness to push himself in pursuit of finesse and perfection. He is an ideal brand ambassador for Gizmore, which is founded on the pillars of innovation, longevity and fitness with its new-age products. Together, we aim to inspire the masses to participate in the FIT INDIA mission and push them to achieve a healthy and fit lifestyle with Gizmore smartwatches. We are looking forward to scaling greater heights through this association".
Dinesh Karthik acknowledging his delight at being a part of Gizmore's success, said, "I am ecstatic and honoured to be connected with Gizmore, a brand to which I can relate so readily. As an athlete, I've always believed in continuously pushing the limits and raising the bar for performance. And Gizmore, as a brand too, has a similar ideology and have a robust portfolio of new-age fitness and audio product for young India.