GKJJ campaign bags gold at PMAA 2010
The Godrej Khelo Jeeto Jiyo campaign will now go on to represent Asia in the prestigious GLOBES awards, the longest running and most prestigious promotion marketing award program. The GLOBES awards recognizes the most outstanding and exceptional campaigns from programs run in North & South America, Europe, the Middle East, Asia and Australia.
About the achievement, Sushobhan Mukherjee, VP & Strategic Planning Director, JWT said, "When the idea for the GKJJ brand campaign was being conceptualized we were all very upbeat and excited by the innovative approach. By winning this award, we have duly experienced and completed the full circle with respect to planning, execution and getting recognized. We at JWT are very proud to have received the PMAA awards 2010 and look forward to our chances at the GLOBES awards."