GKJJ campaign bags gold at PMAA 2010

Godrej Khelo Jeeto Jiyo, the Godrej Group's branded lifestyle reality game show, now has further reason to celebrate. The exciting game show, after having received impressive viewership, has risen to the next level of recognition by winning Gold for "Best Campaign in Country ' India" and "Best Brand Building Campaign" category pan-Asia at the prestigious PMAA- Promotion Marketing Awards of Asia or Dragons of Asia Award. The innovative campaign of "Godrej Play Win, Life Big" or "Godrej Khelo Jeeto Jiyo", was submitted by JWT and is the only entrant from India to win this honorable award this year.

The Godrej Khelo Jeeto Jiyo campaign will now go on to represent Asia in the prestigious GLOBES awards, the longest running and most prestigious promotion marketing award program. The GLOBES awards recognizes the most outstanding and exceptional campaigns from programs run in North & South America, Europe, the Middle East, Asia and Australia.

About the achievement, Sushobhan Mukherjee, VP & Strategic Planning Director, JWT said, "When the idea for the GKJJ brand campaign was being conceptualized we were all very upbeat and excited by the innovative approach. By winning this award, we have duly experienced and completed the full circle with respect to planning, execution and getting recognized. We at JWT are very proud to have received the PMAA awards 2010 and look forward to our chances at the GLOBES awards."