Glance and Roposo partner with Chennai Super Kings
Bengaluru, April 10, 2021: As the country enters a new season of the Indian Premier League (IPL), millions of cricket enthusiasts can now watch exclusive live streams and uploaded short videos by their favourite players from the team Chennai Super Kings (CSK), on Glance and Roposo.
Glance, the world’s leading lock screen content platform, and Roposo India’s largest short video sharing platform have partnered with the popular league team CSK as their official Lock Screen Partner and official Short Video App partner, respectively. The team will be live-streaming some special shows on Glance, and post original short videos on Roposo, throughout the tournament.
“Getting a top-tier team like CSK to be Glance and Roposo’s exclusive lock screen and short video partners is a true testament to the popularity and reach of our platforms. With the CSK team all set to livestream their exclusive and original content, we are primed to offer the users of Glance and Roposo an unmatched experience throughout this year’s tournament,” said Bikash Chowdhury, Vice President - Marketing at Glance.
Chennai Super Kings have already set up their official profile on Roposo. Now, fans will have the opportunity to engage with some of their favourite players, and take part in fun challenges to show their support.
“Being a team built on loving fans, we always look for new ways to reach out to our supporters. This partnership with Glance and Roposo provides an exciting opportunity to engage with our fans on different digital platforms”, CSK CEO K S Viswanathan, said.
As smartphone users increasingly shift towards digital platforms for content consumption, mobile ‘lock screen’ has emerged as one of the key mediums for content consumption in the country. As per a recent report by Glance, cricket-related content has been one the most consumed categories on the lock screen, accounting for almost 60% of the overall sports content consumed on Glance in 2020.
Chowdhury further added, “CSK have been among the tournament’s top contenders, year after year, just as Glance and Roposo have been going from strength to strength with each passing year. We strongly believe that CSK team’s ethos and zest to win while keeping India entertained is aligned with our own, making them a perfect match for us. We are proud to bring 120 million Indians closer to a dream team like CSK, both on Glance’s lock screen and through their short videos on Roposo.”