Glenfiddich and NDTV Good Times launch ‘The MAVERICKS’
Glenfiddich partners with NDTV Good Times for a short series: ‘The MAVERICKS’. Hosted by the elegant eloquent Rahul Khanna, this three-part series will begin on 3 rd September 2016 at 10.00pm on NDTV Good Times, with subsequent episodes being aired on 10th and 17th September. The series brings to life the story of the maverick whisky makers of the Dufftown, from the Scottish Highlands. Whisky-making is the essence of Dufftown, and the world’s most award-winning single malt Scotch whisky comes from this little vibrant area.
A maverick in himself Rahul Khanna takes us through the story of legends who have introduced single malt whisky to the world. Set in quaint and picturesque Dufftown, the series begins from the ‘Valley of the Deer’, on the banks of the River Fiddich, where the founder William Grant nurtured a dream to make the ‘best dram in the valley’. This is where Glenfiddich got its name from.
Rahul takes the viewers through the journey of the William Grant and Gordon family into making Glenfiddich as the finest whisky the world has ever known. This traces the innovation and the pioneering outlook which this successful family run business embodies along with its’ contemporary global orientation that salutes the true maverick spirit the world over. The show was unveiled over an exclusive gathering at The Westin Gurgaon, New Delhi.
Rahul Khanna, Bollywood actor said that “The humble origin of Glenfiddich is certainly awe inspiring for me since nobody would have ever thought that a small and quaint setting such as Dufftown would become an important part of the global whisky map. Additionally, this experience has left me richer not only in knowledge and appreciation for Glenfiddich, but also in spirit as it was a privilege to be a part of this exciting series. Whisky fans will certainly love to watch this carefully written story of the Mavericks of Dufftown”
Shweta Jain, Head of Marketing at William Grant & Sons said, “Glenfiddich has always been at the forefront of innovation; recognized as both the world’s most awarded single malt and the brand that challenged the norm by taking single malt beyond Scotland’s borders to create the category as it is known today. With this extraordinary series “The Mavericks” on NDTV Good Times, Glenfiddich brings to fore the amazing story of evolution of Malts and the various fascinating details that go into making the most valued spirit in the world & very much so in India”