Global Handwashing Day: An Initiative of ITV Foundation & Dettol

October 15 is observed as Global Handwashing Day, a global advocacy day dedicated to increase awareness and understanding the importance of handwashing with soap as an effective and affordable way to prevent diseases and save lives.

To commemorate Global Handwashing Day and highlighting the importance of hygiene awareness amid COVID 19, iTV Foundation, the corporate social responsibility (CSR) wing of iTV Network in collaboration with Dettol launched

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• Special programming on Handwashing and its importance on ITV Network channels.
• Distributed Dettol soaps in districts of Uttar Pradesh.
• Special contest for the viewers’ – Viewers will share their photographs/ videos on Hand washing and selected winners will get the Dettol Soap for one year.

On Global Handwashing Day, highlighting the importance of hygiene awareness amid COVID 19, Shri Yogi Adityanath, Hon’ble Chief Minister of Uttar Pradesh, launched inaugurated a hashtag campaign #HaathDhonaRokeyCorona (hand-washing will check the spread of corona). “We all have realised the relevance of hand washing during COVID-19 pandemic, one cannot ignore it,” said CM Yogi Adityanath during the inauguration of the campaign. On this occasion, Chief Minister also addressed the students through ‘U-Rise portal’ and extended greetings to all the students, faculty members, officers and staff.

On this occasion, Kartikeya Sharma, Founder of iTV Network, said, “Hand hygiene practice must be maintained and hygiene systems must be strengthened. The handwashing facilities and effective handwashing should reach the core areas of the world without any inequality. It is a time, when the entire humanity must come together and take responsibility to do their part in controlling the spread of COVID-19.”

iTV Foundation pledged to donate 10 lakhs dettol handwash kits and 1 lakh masks for this initiative.