Global vegan personal care brand Surya Brasil to foray into Indian market
Surya Brasil, a globally trusted name in the vegan and Ayurvedic personal care segment for the past 25 years, has announced that it is set to enter the Indian market in August.
The Brazil-based brand will initially launch its unique hair care range. This includes all-Natural Henna Hair Color Cream (hair color), Color Fixation Restorative Shampoo and Color Fixation Conditioner, in the Indian market.
Although the multinational natural personal care brand already has presence in more than 40 countries across all continents, Surya Brasil’s India launch assumes significance as it takes its name and origin from the rich heritage and history of the country.
Surya Brasil’s product line has quite an array of different choices; this includes 10 all-Natural Henna Creams.
They are considered the world leader in vegan hair color and are void of harmful chemicals such as PPD, EDTA, GMOs, Gluten, Ammonia, and its by-products such as Ethanolamine, Diethanolamine and Triethanolamine.
The products will be unveiled by Surya Brasil at a starting price point of Rs 925 each. The color fixation shampoo, conditioner and mask will also be launched to ensure the best results of the henna creams.
In reference to the expansion into the new market, Surya Brasil Founder CEO Clelia Cecilia Angelon said,
“There have been many country launches for us since inception, but this one is personally very special due to my affinity and empathy for Indian culture. I have visited India many times and each of my visits has been a learning yet fun-filled experience. We expect a similar journey for Surya Brasil amid Indian consumers, as all our products are crafted keeping consciousness and sustainability of all living beings and environment in mind.”
Clelia expanded on this further by saying “that all products have been crafted taking into consideration the needs of Indian consumers by combining the power of Ayurveda and technology along with the rich natural resources of Brazil.”
The products will be available on all leading online and offline platforms through Beverly Hills Sales Pvt Ltd who is the distribution partner of Surya Brasil in India.
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