GMR Hyderabad Airport celebrates Diwali with hashtag #khushiyanhaiaapse

GMR Hyderabad Airport released #KhusiyanHainAapse Campaign to celebrate the joy of bonds and emotions that fills the air during Diwali. The campaign is in the form of a short film and was circulated on social media handles of GMR Hyderabad Airport - https://www.youtube.com/watch?v=26-iKkToc6g. The campaign is conceptualized to showcase the dedication and hospitality of the GMR Hyderabad Airport staff who make passenger journeys memorable and experiential.

The film #KhusiyanHainAapse, through various montages, depicts different incidents at the Airport and shows how the airport is with the passengers every moment and revels in their smiles. The joy of meeting your loved ones on the occasion of Diwali cannot be described in words and GMR has tried to portray the same with thoughtfully curated storylines and visuals. While most are celebrating with their respective families and friends, the employees at the airport of Hyderabad find joy and celebration in the happiness of their passengers. The staff’s continuous efforts and hard work ensure that passengers can return home with a smile on their faces, every Diwali.

Commenting on the campaign, Sangeetha C R – Head Corporate Communication GMR Hyderabad International Airport Ltd said- ‘ Diwali is a joyous and colorful time. We wanted to present something to our end users which shows that we care, and how much effort goes in making things happen without overwhelming them. The joy of enabling people to celebrate Diwali with their families fills us with a lot of emotions, and this film portrays that.’

The campaign is conceptualized by Hashtag Orange - a full stack digital agency with end to end marketing capabilities based out of Gurugram. Talking about the campaign and the film, Alka Vij -Director Hashtag Orange said ‘ Festivities are an important time for brands to connect well with their consumers/stakeholders. This film reflects the core value of GMR, how the focal point of their efforts is always the customers/passengers. We worked on a brief that would balance the emotions and still convey the core message.’