Go Green with Berger Paints

Berger Paints India Ltd, has launched its flagship Green brand-'Breathe Easy'. It is a step towards preserving the environment as a responsible corporate citizen from Berger's side. Breathe Easy is an eco safe" product, which has no added lead, mercury and chromium with minimum aromatic content and acceptable levels of VOC (Volatile Organic Compound) , targets a very niche audience and is priced at 20-30 per cent more than the companies of other premium offerings. Berger is the pioneer in low odour paints with the Berger Breathe Easy product; perfect for nurseries, asthma sufferers and commercial situations like motels that need to be occupied shortly after painting

Breathe Easy is a water based wall coating with 100% acrylic content. It imparts a soft and satin like finish on the wall and its anti-fungal property prevents growth of fungus and algae making it child safe. It is a low VOC, odorless luxury wall finish for your walls. Its oxy-rich formula reduces carbon emission in air almost next to zero making the paint environmentally'friendly and safe. It also enhances the indoor air quality helping people to breathe easy even during and after painting

"Breathe Easy' is the only paint which leaves no smell after painting and also It happens to be the only paint of its genre in India with global certification. It has been certified by Green Label Committee of Singapore Environment & Health Safety Standards as eco-friendly and healthy. Additionally, it is highly cleanable and resistant to fungus growth. All this and its impeccable sheen, make it a truly innovative product in premium interior emulsion segment. Priced at Rs 340 a litre, it is 20 per cent more expensive than the previous emulsions from the company.