GoaFest 2011 Ad Conclave: Session I

Rajiv Dube, Director, Group Corporate Services and Director, Aditya Birla Management Corporation, says, "We require our partners to sit along with us and think about the future with us. We would like agencies to understand our businesses as much as we do or help us understand from the consumer's point of view."

Sundar Swamy, Chairman and MD, RK Swamy BBDO, says "Agencies should look at being communication consultants and not be a factory that deliver designs. Agencies should be change agents in the Marketing ecosystem."