Goafest 2011 kick starts with Conclave today
Goafest 2011 is a platform for the advertising industry professionals to come together and amalgamate their thoughts and ideas for the industry on a whole. It is a podium for talent to be recognized and awarded by the advertising fraternity. Advertising Agencies Association of India (AAAI) is presenting a Conclave, ‘Preparing the profession for the new decade’; in view of the new trends and designs in this field. This will be held on 7th April, 2011.
This conclave presents an opportunity for the industry stalwarts to discuss the changing trends and deliberate the issues that exist within the advertising space. The conclave will be chaired by Srinivasan K Swamy, Chairman and MD, RK Swamy BBDO. Some of the discussion points that one can look forward to are, as follows-
Session One: Are agencies ready for the new decade? Opening remarks by would be made by Srinivasan K Swamy, Chairman, GoaFest 2011 Advertising Conclave. The speakers in this session include Rajiv Dube, Director, Group Corporate Services and Director, Aditya Birla Management Corporation Pvt Ltd and Mayank Pareek, Managing Executive Officer, Maruti Udyog.
Session Two: What can we learn from other service industries? This session will be chaired by Nagesh Alai, President, AAAI, while the speakers include Farokh Balsara, Partner and National Leader, Media & Entertainment, E&Y; Sanjay Behl, CEO, DTH and IPTV and President - Brand & Marketing at Reliance, Anil Dhirubhai Ambani Group; Arun Tadanki, CEO, Yahoo! India; and Thomas Simon, Vice President, Tata Consultancy Services.
Session Three: How have some Advertising Companies organised themselves for the new decade? Colvyn Harris, CEO, JWT is the session chairman, which will feature a presentation from IMRB after conducting in-depth interviews with senior industry leaders.
Session Four: Where is the upside in this profession? Moderator for this session is Sam Balsara, CMD, Madison World, while the speakers include R Balki, Chairman and NCD, Lowe India; Arvind Sharma, Chairman & CEO, Leo Burnett; and Ashish Bhasin, Chairman, Carat Media Services.
Session Six: Summary and closing remarks by Lynn de Souza, Chairperson, GoaFest Committee. This will be followed by the ASCI Ambassadors Event. Stay tuned to this space for more details.