Goafest 2015: Mindshare bags 11 metals, Madison 10 at Abby's
In an exciting Media Abby’s night at Goa fest 2015, media agencies from all over South Asia converged at Goa for the most awaited event of the year. The judging process has been an intense four days affair. A total of 74 awards were given during the first awards night at the Goafest.
The response for this years GOAFEST has been overwhelming vis a vis last years. 674 entries were received this year as compared to last year’s 619 entries.The response for this years media Abby’s has been by far the best as compared to last eight years. A total of 53 agencies participated as against 52 last year. The publisher’s awards saw 62 entries from 10 publishers. The count on this front remains the same as compared to last year.
This year agencies from neighbouring countries participated as well i.e. from Bangladesh, Sri Lanka and Pakistan.
CVL Srinivas, CEO, GroupM expresses happiness on the performance of the group companies at the Abbys awards. He said, "We are delighted with the performances of all the GroupM agencies who won at Goafest. We put a strong performance between Mindshare and Maxus by picking up sufficient no of metals across categories for different clients and various offices. We also had a decent showing from MediaCom who picked up a few metals, Motivator also picked up an award and MEC won Gold. In fact, all our five agency brands have done execeedingly well. It was also heartening to see the superb performances of our agencies from outside India, Mindshare Srilanka and Mindshare Bangladesh in particular. who continue to make us proud. Its great to see them here and come on top."
Anuj Kumar, Senior Manager, Strategy & Brand Development at Jagran Prakashan Ltd was also delighted with the publishers performance in the Abbys. He said, "It's a pleasure to be here holding a Abby in our hand. It is definitely for the good work which has been recognized, it's a beautiful experience and a great honor."
Mindshare (India) won 1 gold, 4 Silver and 6 Bronze, it totally bagged 11 metals during the night. While Madison Media followed suit with the next maximum awards. Though it didn’t win any Gold it won 5 silver and 5 Bronze. Below is a snapshot of the Goafest Media Abby Awards 2015 Metals Tally and Results of Creative Abby Awards (Publishers)
By Archit Ambekar | Twitter: @aambarchit