Goafest 2017: Jagran sweeps Publisher Abbys with 9 metals
Goafest 2017 got underway today (April 6, 2017) amid much energy and enthusiasm. Wrapping up Day One’s proceedings were the announcements of the Publisher and Media Abby winners. A total of 21 metals were given away in Publisher Abbys, with Jagran Prakashan walking away with 9 metals.
Jagran Prakashan’s tally included 2 Golds, 5 Silvers and 2 Bronzes. The Publishing house won the Golds in the Best Promotion of a CSR/ Cause Related Marketing Initiative in Tradition or Online Space category as well as the Best Brand Innovation in Newspapers Printed or Online.
Mathrubhumi Printing & Publishing secured a Gold in the Best Marketing of Printed Magazine category for Mathrubhumi Yatra magazine. The publishing house also scored 2 Bronze metals.
Dainik Bhaskar took home 2 Golds – both for its ‘Zidd Karo, Duniya Badlo’ campaign in the Best Marketing of a Printed Newspaper/ Edition category and Best Use of Mobile/ Digital by a Newspaper category.
Chitralekha Group and Sakal Agrowon also bagged 2 metals each. While Chitralekha secured 1 Gold and 1 Silver (both in the Most Creative Cover Design for a Printed Magazine category), Sakal Agrowon won 2 Bronze metals.
RK Swamy BBDO, HT Media and Malayala Manorama won a metal each. RK Swamy BBDO scored a Gold for its work done for HT Media’s Kala Ghoda Arts Festival in the Best Publishing Brand Activation category.