Day 2 of Goafest 2018 saw the winners of Broadcaster, Public Relations, Still Craft, Video Craft, Design and Direct Abbys being felicitated. The awards celebrate the best-in-class creative geniuses and works of stellar significance in creativity.
Broadcaster Abbys
Sony Pictures Networks led the tally for the Broadcaster Abbys with 6 metals and walked away with the honour of Broadcaster of the Year. Zee Entertainment Enterprises Ltd (ZEEL) bagged the sole Gold in Broadcaster Abbys this year. Meanwhile, Republic TV secured a Silver in the Best Launch of a TV Channel category. The other winners included Star India (5 metals – 1 Silver, 4 Bronze), MM TV (1 Bronze) and TV16 Broadcast (1 Bronze).
A total of 16 metals were awarded in Broadcaster Abbys.
Design Specialist Abbys
Design Abbys showed favour to Open Strategy & Design with six metals, including 1 Gold, 3 Silvers and 2 Bronzes. Out of the Box followed with 3 metals – 1 Gold and 2 Silvers. The Social Street, too, won 3 metals, which included 1 Gold, 1 Silver and 1 Bronze. The other winners in Design Abbys included Famous Innovations (1 Silver, 1 Bronze), Sharpener, Autumn-Winter Communications & Design, Cheil India and Star India (1 metal each).
A total of 18 metals were given away in Design Specialist Abbys this year.
Direct Specialist Abbys
Pi Communications took home 4 metals, which included 1 Gold, 2 Silvers and 1 Bronze. Dentsu Webchutney was placed second in the metals tally, taking home 3 metals – 1 Silver and 2 Bronzes. Both Madison BMB (1 Gold and 1 Silver) and Star India (1 Gold and 1 Bronze) bagged 2 metals. The other winners included FCB India Group, Isobar India, Flamingo Digital, The Social Street and Viscomm 360 communications (1 metal each).
A total of 15 metals were awarded in Direct Specialist Abbys.
Public Relations Specialist Abbys
While a total of 13 golds were handed out to top honours in Public Relations amongst other metals, it was Value 360 Communications that ate into the pie with a total of 8 metals (2 Golds, 4 Silvers, 2 Bronzes). Adfactors PR followed with 5 metals, which included 2 Golds and 3 Silvers.
Godrej Group took home 3 metals (2 Golds and 1 Bronze). 20:20 MSL, too, scored 3 metals, which included 1 Silver and 2 Bronzes. Medulla WYP Network walked away with 2 Gold metals.
MSL India, Madison PR, The Social Street, FCB Ulka, and Cheil India scored 2 metals each.
Still Craft Abbys saw dominance by The Social Street, who grabbed 4 metals, including 2 gold.
But the happiest faces for the night clearly belonged to Early Man Film Pvt. Ltd., who took home a whopping 16 metals in the Video Craft Specialist category, which included 5 golds, 4 silvers and 7 bronzes.
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