Goafest 2023 Day 3 sees creativity in a renewed light

After two marvellous days of Knowledge Seminars, and Conclaves by industry experts and creative minds battling it out at the ABBY One Show Awards, the final day of Goafest 2023 kicked off in the most spectacular way, yet again! Singer Papon (Angaraj Mahanta) assured the crowd was mesmerised by his voice and persona! The crowd swayed from beginning to end as his tunes, lyrics, harmony, and glorious voice captivated them!

Day 3 of Goafest 2023 commenced with a Knowledge Seminar by Anymind, titled, ‘Seven Principles For The Future Of Creativity’ helmed by Nick Law, Global Creative Chairperson, Accenture Song. This session deep-dived into the necessity of establishing and embodying principles as a brand. To this end, Nick Law stated, “Every company needs to have consistent principles and dynamic practices. Our industry sometimes forgets that it needs to be dynamic.”

Law has crafted a compelling set of principles that ignite a fresh perspective on the future of creativity. His principles act as a guiding light, illuminating the path forward for artists, designers, marketers, and anyone seeking to harness the power of creative potential. Law offered profound insights and a deep understanding of the ever-changing landscape.

The seven principles for the future of creativity, guided by Nick Law, emphasise on the importance of embracing creativity, technology, and its collaboration to drive innovation, create meaningful experiences, and deliver effective creative solutions in the evolving digital landscape, ultimately transforming the way brands connect with audiences and shape the future of advertising.

The first half of Day 3 also witnessed two masterclasses; the first one laid emphasis on storytelling, which was presented by Bharat Avalani, the visionary Founder and CEO of Connecting the Dots Marketing Consultancy. With the AFAA’s ‘Communicators as Storytellers’ as its focus, the session discussed the art of becoming a business storyteller and the profound role that stories play in shaping brand experiences. As compared to brands, people are naturally interested in people, which is why the masterclass focused on consumer insights, strategy, and brand communication through storytelling.

The second masterclass, Silverpush – ‘Dynamic Video Optimization: Unlocking the Full Potential of Video Advertising’ by Rahul Joshi, explored Dynamic Video Optimisation, unveiling the immense potential of video advertising and sharing strategies to optimize and leverage its impact for maximum results. A major focus of Joshi was to build sustainable technology to make marketers excited about videos and drive conversions from them. In addition, the masterclass discussed how advertisers can boost conversions through videos and create tremendous impact through DVO and storytelling. The session ended with Joshi demonstrating how DVO helps advertisers present their products based on region, language, or user behaviour based on Silverpush’s Himalaya face wash use case.