GoaFest - Day 3 : Knowledge Seminar I

Laurie Coots, CMO, TBWA

5 Things For Marketers to Remember

Life is a Game

Information Overload: Clients are not receptive to take decisions, however they want to know everything.  Responsivenss is more important than the end results. We should start thinking about how it is to make whole processes and whole journeys together into little pod casts, that enables clients to share it easily. 

Com-vergence: 59% of internet users access the internet through their mobile handsets in India. So has the industry really learned to put brand experiences in the palm of a hand? The power in India is to be hyper local. With technology and integration of mobile and internet, the movement from the desire to the purchase is a nanosecond. 

Purpose: Companies and brands are looking at ways to connect in meaningful ways to the consumers. Young people are curating brands to add value in their lives. Indra Nooyi introducing refreshed universities to learn how to sustain success. 

Creative: Great creatives were the least risky way to percieve. Everyone in the industry needs to be more creative. Acknowledgement of intelligent consumers in India through advertisements today. In order to get better, we have to become beginners again. One must reach out to other creative people in the world like architechs, film makers and so on.