GoaFest - Day 3: Knowledge Seminar II

Daniel Morel, CEO, Wunderman

Social media today is steam engine equivalent of centuries ago

Marketing is about Geography, Context, Community and Commerce

Geography -Location based commerce becoming common

Context - Relevant custom tailored information will be targtted to individuals. through researches we roughly know who you are and what your preferences are. Eg: Twelforce Best Buy, Austrian, Red Guide. Will be difficult not to look at ads in the future which wouldn't be in some way tailored to you.

Community - Mark Zuckerberg, "People influence people, a trusted referall is the holy grail of advertiisng."   

mCommerce -. More people will be buying things through their cell phones.