GoaFest - Day 3: Knowledge Seminar IV
Susan Clarke, MD, CEMEA & Group MD, The Economist Group
Marketing 3.0 GOAFEST 2011
The strongest brands delivering the greatest sales growth don’t reach the top of social activity rankings.
Strongest brands growing today – Apple, Facebook, Google
This is because they have total control over their product.
Need to figure out ways to use Social Media better.
Need agencies to pull the media together for synergies
Push for greater integration of creative agencies, digital shops and media buyers.
Don't be afaraid to hold them to hard sales measurement, not clicks and fans - Marketing 3.0 will be about brand building
Know your brand and how you'd like it to be percieved
Specials
MINUTES TO READ
Share
Facebook
YouTube
Tweet
Twitter
LinkedIn