GoaFest - Day 3: Knowledge Seminar IV

Susan Clarke, MD, CEMEA & Group MD, The Economist Group

Marketing 3.0 GOAFEST 2011

 

The strongest brands delivering the greatest sales growth don’t reach the top of social activity rankings.

Strongest brands growing today – Apple, Facebook, Google

This is because they have total control over their product.

Need to figure out ways to use Social Media better. 

Need agencies to pull the media together for synergies

Push for greater integration of creative agencies, digital shops and media buyers. 

Don't be afaraid to hold them to hard sales measurement, not clicks and fans - Marketing 3.0 will be about brand building

Know your brand and how you'd like it to be percieved

 

 

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