Goafest: Unraveling the immense power of OTT
OTT Superpower – Freedom and Nuances of Creativity
Atika Farooqi, Vikrant Massey, Ali Fazal, Gautam Talvar – CCO, MX Player
Vikrant Massey – OTT has changed the lives of people – both the creators and the audience. It gave an opportunity to the creators to go out there and explore their skills. But believes OTT is still at a nascent stage and has a large scope of growth. In the pandemic, his OTT releases helped him stay connected with his audience.
OTT is personal content. Most people he comes across watch his shows while travelling and on their phones. This is evidence of the massive audience reach but doesn’t compete with the community-watching experience. So, Cinema watching will always remain.
Gautam Talvar – The reach to mass India is one of the greatest advantages for MX player. They very well understand short-form content, series and movies. He believes OTT is a writer’s medium and the audience is drawn to it because of its authenticity. They achieve this authenticity by borrowing content from advertisements, television and movies. And talent from all three places forms the 4th platform – OTT.
A writer doesn’t start with his story because the platform gives him a certain sense of freedom. He writes his story because he wants to. OTT has democratized storytelling and consumption and this kind of storytelling has never been available before.
Ali Fazal – Theatrical releases followed a formula-based structure. If one action movie works, the whole year will only have action- movies in the theatre. But OTT changed the game. It gave the audience the opportunity to watch what they want and opt for newer things. It helps tell original stories. Freedom is in the way of telling a story on that particular platform. It comes with great responsibility; a structure allows freedom.