Godrej aer matic brings Fragrance zones to Durga Pujo pandals
Godrej aer, India’s leading home, bathroom and car fragrance brand, brought their signature range of fragrances to add to the festive fervor at Durga Pujo pandals in Kolkata, Mumbai and Delhi. The brand set up fragrance zones within these pandals that were equipped with aer smart matic, India’s first automatic fragrance diffuser. These zones were active at a number of pandals in Kolkata including the one on UNESCO’s Heritage Must-Visit Kolkata 2022 list, Maddox, Deshopriyo Park, and Shib Mandir. In Mumbai, the freshness zones welcomed devotees at Powai and Durga Bari Samaj Mandir, which is one of the city’s oldest pandals. Delhi’s CR Park, which is said to be one of the capital’s biggest pandals, also saw visitors being enthralled by the fragrance zones.
Durga Pujo pandals saw increasing footfalls this year after a hiatus during the pandemic and these freshness zones helped organisers and visitors ensure a comfortable experience for all. In addition to this creative activation, , Marketing News
Speaking about this consumer outreach initiative, Somashree Bose Awasthi, Chief Marketing Officer, Godrej Consumer Products (GCPL) said, “Durga Puja is a very special time of the year when people step out of their homes to revel in the festivities. As a customer-centric brand, we are all about creating unique experiences to reach out to our audiences and this collaboration with key pandals across Kolkata, Mumbai and Delhi fit in seamlessly with our strategic goals. We are buoyed by the response Godrej aer matic fragrance zones have received during this festive period and that inspires us to innovate with the way we reach and interact with our consumers.”
Godrej aer matic is available in 6 different fragrances to cater to different taste profile. Every kit contains a single unit of the device along with a refill. Priced at INR 569/- every refill guarantees 2,200 sprays and keeps room fragrant 24x7. The aer matic refill pack is priced at just INR 285.