Godrej Agrovet partners with Zomato and Swiggy
Godrej Agrovet Limited (GAVL), a diversified agribusiness company, has announced a partnership with food delivery apps Zomato and Swiggy. This move comes as a response to ensure uninterrupted supply of essentials to customers amidst the ongoing Covid-19 outbreak.
Under this partnership, Creamline Dairy, subsidiary of Godrej Agrovet will deliver essential food items under their brand Godrej Jersey which includes – Milk, Ghee, Curd, Paneer, Buttermilketc. While these products were already available on e-commerce sites such as Big Basket and Flipkart, consumers in Hyderabad, Chennai and Visakhapatnam can now place their orders for Jersey products through Zomato and Swiggy that are connected to the nearby Jersey retail points. Delivery through these apps is operational in Chennai and Visakhapatnam.Their services in Hyderabad will commence once the restriction on food delivery through Swiggy and Zomato is lifted in Telangana. These apps enable quicker delivery anytime during the day.
Similarly, to meet the growing demand for frozen snacks, Godrej Tyson Foods Ltd too has partnered with Swiggy in Mumbai, Kolkata, and Guwahati to deliver a wide range of frozen snacking products including nuggets, patties, kebabs, tikkas, and cold-cuts under the brand Godrej Yummiez. Godrej Tyson has also come up with a housing society delivery model in Mumbai to deliver products under their brands, Real Good Chicken and Godrej Yummiez.These services will enable consumers to fulfil their protein needs while staying safe at home.
Commenting on this initiative, Balram Singh Yadav, MD, Godrej Agrovet Ltd. said, “Our arrangements with Swiggy and Zomato will enable consumers to stay safe at home and include proteins effortlessly in their daily diet. At Godrej Agrovet, we have always put our consumers,at the heart of everything we do. Our brands Godrej Yummiez, Real Good Chicken and Godrej Jersey provide a wide range of products and these arrangements will enable all of us to emerge stronger.”
Creamline Dairy Products Limited has also undertaken an initiative that will enable housing societies to directly order essential food items, under its brand Jersey. Godrej Jersey has also launched a store finder to locate 250+ Jersey parlours that are spread across Hyderabad, Warangal, Nizamabad,Karim Nagar, Vijayawada, Vizag, Guntur, Chennai, Bangalore and Rest of AP/TN.In addition, delivery of assorted pre-packed dairy products such as Paneer, Ghee,Curd etc. is also being made available through Jersey parlours.