Godrej Appliances encourages to preserve #HumSabKaGhar

Godrej & Boyce, the flagship company of the Godrej Group, announced that its business Godrej Appliances, a leading consumer durables brand, unveiled its latest digital campaign #HumSabKaGhar (our one home) to mark the occasion of World Environment Day 2021. Building on its commitment towards sustainability, the brand is encouraging its digital audiences to adopt a nature-first approach. The video is aimed to persuade the audience that individual efforts can bring about a real change.

Godrej Appliances has been doing its bit over the years through its sustainability-led practices, be it with the range of eco-friendly appliances that the brand offers to its consumers or the lean and green practices implemented in both of its CII GreenCo Platinum Plus conferred manufacturing facilities based in Mohali and Shirwal. This is in line with the parent company, Godrej & Boyce’s sustainability vision, wherein it has recently committed to doubling its energy productivity and further aims to reduce carbon intensity by 60% by 2030. The company also aims to have 30% of its y-o-y revenues come from Good & Green products. Now, on World Environment Day, Godrej Appliances is urging its customers to do their bit in saving the planet by making eco-friendly choices every day.

Conceptualized and executed by WATConsult, the video's narrative reminds the audience that we all adore our homes. This planet is #HumSabKaGhar, home to all living creatures as well as future generations. The brand underlines in the film that when one chooses an eco-friendly appliance over a non-eco-friendly one, he or she is securing the planet, HumSabKaGhar.