Godrej Appliances launches #LetsWinWithVaccination frame on Facebook
One of the key challenges the world faces in the Covid-19 vaccination drive is vaccine hesitancy on part of people.
The brand also partnered with Padma Shree Presidential Awardee and Dr. B. C. Roy Presidential Awardee, Doctor Sanjeev Bagai, in an exclusive conversation to provide people with answers to the lingering questions around the ongoing covid vaccinations. Mr. Jaishankar Natarajan, Associate Vice President and Head Medical Refrigeration, Godrej Appliances, led the virtual session, wherein he posed pertinent questions on Covid-19 vaccine safety, immunity, side effects, hesitancy and many more. Dr. Sanjeev Bagai stressed the role of people at large, in the fight against the pandemic, and encouraged everyone to be a source for reliable and scientifically accurate information.
Godrej Appliances, a business of Godrej & Boyce, the flagship company of the Godrej Group, offers a range of vaccine refrigeration solutions which are currently in use at various hospitals and health centres across India, strengthening India’s healthcare cold chain for safeguarding the Covid-19 vaccines. Extending the concept to the digital realm, the brand decided to reach out to potential vaccine recipients and inspire them to participate in the narrative of how the pandemic might be won over by active involvement in the vaccination drive through adoption of the specially crafted #LetsWinWithVaccination Facebook frame along with a social shout out of their support in the form of their selfies during or post vaccination
Ms. Swati Rathi, Head – Marketing, Godrej Appliances, “We have been partnering the covid-19 vaccination drive in the country through our vaccine refrigerators and medical freezers which are safeguarding the vaccines by keeping them at the precise temperatures specified for their effectiveness. While we are supporting the drive on ground, we also understand the need for tackling vaccine hesitancy amongst the public on an urgent basis. Today being our National Vaccination Day, it seemed a good day to get started. We took a two-pronged approach, first, connecting with an expert - Padma Shree and Dr. B.C. Roy Awardee , Doctor Sanjeev Bagai, who is deeply active in the covid vaccination drive, to address many lingering questions people may have around the vaccination and secondly, launching the #LetsWinWithVaccination social campaign, which allows the audience to easily share their support for the vaccination drive with their network. As Dr. Bagai rightly said, no one is safe till everyone is safe. With this initiative, we hope to encourage more and more people to participate without hesitation, in the ongoing vaccination to help our country emerge out of this pandemic faster.”