Godrej & Boyce celebrates consumer rights day with a unique proposition

Godrej & Boyce, the flagship company of the Godrej group, believes in fostering a culture of innovation and independent thinking. One that has also propagated a customer-first philosophy across all its brands through decades. On the occasion of National Consumer Rights Day, Godrej & Boyce announces a new Smart Care number 1800 209 5511 to address all the customer care needs for various brands and products, from Godrej Appliances, Godrej Locks, Godrej Security Solutions, and Godrej Interio. This number will be a one-stop call for all consumers seeking service and maintenance of their Godrej products, making it an easy and convenient customer service experience.

The innovative new film creatively shows a child calling out to his mother for every problem in his way. He knows that there is one person that he can always depend on to fix everything. The Godrej Smart Care number is introduced as one that plays a parallel role in the consumer’s life. It is an apt metaphor that showcases Godrej & Boyce’s ‘customer-first' approach.

“Godrej & Boyce has always been and continues to be committed to enriching the lives of its consumers. A design-led approach has always led us to innovate keeping our customers at the centre of everything that we do. The Smart Care number is one such solution that helps us to create a better Godrej experience for our customers.  This universal customer service helpline is a one-stop solution that addresses service and maintenance queries for all consumer products under the Godrej & Boyce umbrella. The new digital film captures the essence of the Smart Care service in a way that all of us can relate to.” said, Mehernosh Pithawalla, Head of Brand & Strategic Insights, Godrej & Boyce.


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