Godrej & Boyce recognized in TRA's Brand Trust Report 2022 Rankings

Godrej & Boyce, the flagship company of the Godrej Group, has emerged as one of the most trusted conglomerates in TRA’s Brand Trust Report, 2022 rankings. Godrej Interio, Godrej Locks and Godrej Appliances were recognised across five categories namely furniture retail, home care and consumer electronics respectively.

Godrej Interio, a leader in the Furniture Retail category, has occupied the 71^st rank while Godrej Locks led the Home Care Locks category at 159^th rank. Godrej Appliances was featured as one of the most trusted brands in Consumer Electronics across the categories of Refrigerators, Washing Machines and Air Conditioners. The brands that appear in the Most Trusted Brands report have been successfully perceived by consumers as having superior quality, value, rarity, and extraordinariness in their offerings.

Commenting on the recognition, Mehernosh Pithawalla, Senior Vice President and Head - Brand & Strategic Insights, Godrej & Boyce said, “We are heartened to have received top honours in TRA’s Brand Trust Report 2022. Godrej Interio, Godrej Appliances, and Godrej Locks are some of our flagship businesses and have been essential to Indian homes since 1897. Our endeavour as a company remains to brighten and enrich our customer’s experiences with each engagement.  We will continue to innovate and build on the trust earned, in the years to come.”

Also commenting on the recognition N. Chandramouli, CEO, TRA Research said, “While trust builds with legacy, it becomes even tougher to maintain trust for over a century. With three Godrej & Boyce brands in TRA’s Brand Trust Report 2022, it shows that the company has been able to grow trust with its consumers sustainably. Credit goes to the brand custodians who have steadfastly maintained the core values of trust on anything that carries the Godrej name.”

The awards have been conferred upon Godrej & Boyce as a result of primary research based on the proprietary 10 behaviours of their brand trust matrix that have been studied and identified by TRA Research. This year’s research was conducted among 1617 consumers/influencers across 16 cities, 700 hours of fieldwork and generated nearly 3.5 lakh data points and 8,000 unique brand mentions, out of which the top 1000 brands have been listed in this year’s report. TRA’s Brand Trust matrix is a widely accepted brand model, and it helps brand to understand how customers perceives them. TRA’s Brand Trust Report data provides invaluable consumer insights to leading Indian and global organizations, allowing them to enhance their brand’s scope and relevance in these fast-changing times.