Godrej Group launches #DilSeSalute campaign
India’s journey has been marked by a series of defining moments, from celebrating national milestones to hosting global events and cementing its reputation as a dynamic and proud nation, commonly referred to as “Brand India. In an endeavour to salute India’s glorious spirit with zeal and patriotism and reminisce about some of the nation’s redefining moments, the Godrej Group, one of India’s trusted and leading conglomerates, released a film #DilSeSalute on the nation’s 74th Republic Day.
Conceptualized and executed by The Godrej Group’s Corporate Brand and Communications team along with Creativeland Asia, the film pays an ode to the amalgamation of diverse milestones and glorious moments that have played a significant role in India’s development and progress. The campaign video, backed by stirring visuals and zealous poetry, aims to engage audiences with vibrant reminders of the country’s achievements.
In the newly released brand film, children come together and celebrate all the things and achievements they love about the nation by doing #DilSeSalute. And they invite all the citizens of India to join.
The Godrej Group has strived to work diligently towards nation-building for over 125 years. With its film #DilSeSalute, the campaign is also a heartfelt expression of the conglomerate’s gratitude for having been able to contribute to the Nation’s development.
Commenting on the film, Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said, “At The Godrej Group, we are honoured to have been an integral contributor in the country’s growth trajectory. Our campaign #DilSeSalute attempts to capture, celebrate and pay respects to the glorious moments that redefined India. The film is also an expression of our undying commitment to nation-building as we continue to explore a plethora of initiatives to further develop Brand India.”
Anu Joseph, Co-Founder and Creative Vice-Chairman, Creativeland Asia, further added, “The campaign #DilSeSalute highlights India’s several pathbreaking moments that have helped the country march towards becoming a superpower. The film engages viewers in acknowledging the efforts of the country and celebrating the various milestones.”
The Godrej Group has strived to work diligently towards nation-building, whom it has been serving ever since it came into existence 125 years ago. With its brand-new film #DilSeSalute, the campaign is also a heartfelt expression of the conglomerate’s gratitude for having been able to contribute to the Nation’s development.