Godrej Hershey's Nutrine Mahalacto growing bigger in every way!
To know more about the new campaign, Adgully caught up with Mahesh Kanchan, VP & Marketing Head of Godrej Hershey Ltd.
The TVC has been uniquely Executed with a combination of 3D animation and live action. Kids love to watch animated characters and it creates a stronger recall. In this segment this is probably the first time that a candy has been given life and a feel of a character. The Mahalacto candy "boy' wiggles out of the wrapper, runs around the table and pole vaults into a bowl of milk makes the viewer have a hearty laugh and conveys our message that the new Mahalacto now has "More Milk and More Caramel' to make it bigger and tastier. I am sure every kid will love to have a Mahalacto "boy' with them.
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