Godrej HIT launches its nationwide movement - 'Desh Ke Har Kone Se Machharon Ka Safaya' in Mumbai

Godrej HIT has been a thought leader in building mass-awareness against mosquito borne diseases and has executed many successful education campaigns against Dengue and Malaria across the country. On the occasion of World Mosquito Day on 20th August, Godrej Consumer Products Limited (GCPL) launched its nationwide campaign – Desh Ke Har Kone Se Machharon Ka Safaya. As a part of the campaign, Mr. Ajay Dang, Vice President, Marketing (Home Care), Godrej Consumer Products Limited flagged off the Godrej Kala HIT canter for it to embark on a 4000+ km drive from Mumbai today from Godrej One, Vikroli with the objective of educating people about Dengue. On its way, the HIT Van will cover more than 20 cities and demonstrate how HIT - Track the Bite app can help them be informed and safe from Dengue.

There is regular coverage on print and electronic media about vector-borne deadly diseases like malaria and dengue claiming thousands of lives around the globe. Why is it then that people are almost indifferent to the effects that mosquitoes have?

HIT realized that intense media clutter and cacophony in traditional media channels has made people indifferent even to such critical messages. The leader in the house-hold insecticide spray market, Kala HIT, thus elevated the significance of its campaign with the launch of the ‘TrackTheBite’ app today – a necessity these days owing to the vast population that has taken to cellular devices and mobile internet. The app is designed to deliver real time Dengue and Malaria threat information basis user’s location to individuals owning smart phones.

Amongst other features, users can check threat levels in any part of the country and with easy share feature of the app one can alert their family and friends to take necessary action. In case the recipient does not own a smart phone, HIT Track the Bite app is designed to send the alert through SMS. In addition the app allows users to report a mosquito infestation in a particular locality.

Speaking on the occasion, Mr. Ajay Dang, Vice President, Marketing (Home Care), Godrej Consumer Products Limited (GCPL) stated, “Today consumers use various mosquito solutions to drive away mosquitoes, these solutions make consumers feel that their problem is completely solved but in reality mosquitoes keep hiding in the remote and difficult corners of our home, posing serious threat to their health and well-being. Consumer Products has always strived to make the lives of consumers brighter and better. Carrying this philosophy forward, on the occasion of World Mosquito Day, Godrej HIT has taken the initiative to create awareness about dengue and malaria by launching the HIT Track the Bite app. This app will provide real time information on mosquito infestation and will empower the citizens to fight the threat of mosquito borne diseases. The campaign will also include on ground activations like installing 2000 HIT Clamps at Police Station, Hospitals, Colleges, Hostels and places of public importance. Kala HIT is also embarking on a 4000+ Km drive starting from the national capital – Delhi with the objective of educating people about Dengue. In addition, we are partnering with government institutions and NGO's to amplify this message across the country"

With HIT ‘Desh Ke Har Kone Se Machharon Ka Safaya’ campaign; GCPL will reach out to people driving awareness about the threat of dengue & malaria. We will demonstrate how HIT-Track the Bite app helps us to be informed and alert others in time so that we can take necessary steps required to prevent the spread of Dengue and Malaria.

As a part of this campaign HIT will install clamps with HIT cans in places of public importance like hospitals, police stations, etc. so that people can spray Kala HIT to kill even the hidden mosquitoes and remain protected from Dengue and Malaria.

Godrej Consumer Products Limited is a dominant leader in the 3800 Cr Household Insecticide (HI) market with brands like HIT & GoodKnight leading the industry across all the major formats - Coils, Liquid Vapourizer and Aerosols.  HIT commands indomitable market share of more than 80% in aerosol segment and id trusted by millions of households for its 100% efficacy in eliminating even the hidden mosquitoes.


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