Godrej Lal HIT’s new brand film empowers homemakers

Godrej HIT, from the house of Godrej Consumer Products Limited, is a well-known household insecticide brand, trusted by millions of households in India, when it comes to eliminating dangerous insects and pests from their homes.  Godrej Lal HIT, the brand’s offering to kill cockroaches, unveiled a new brand film focusing on the Indian homemaker’s monthly kitchen cleaning regime and how Lal HIT is a preventive solution against cockroach infestation.

Conceptualized by Lowe Lintas, Lal HIT’s film latches on to the monthly cleaning routine of a home maker. During this cleaning, the homemaker takes all the effort to deep clean her kitchen by removing all the utensils. This is the perfect time for her to use Lal HIT along with her cleaning activity. Cockroach infestation is one of the major issues faced by housewives. Roaches prowl around in the dark and hide in inaccessible corners. They contaminate food, utensils and kitchen counters with germs and bacteria and cause food poisoning. By using Lal HIT during the monthly cleaning, with little additional effort, she is tackling the roach problem and keeping her home food poisoning free. The deep reach nozzle of Lal HIT reaches out to all corners and kills the cockroaches. The film also highlights Lal HIT’s new fresh fragrance which addresses a consume barrier of Lal HIT having a strong odour.

Sharing his thoughts on the digital film, Mr. Sunil Kataria, CEO – India & SAARC, Godrej Consumer Products Ltd (GCPL), said, “An Indian homemaker is committed to provide a safe and healthy home environment for her family. Among other places within the house, the kitchen is one of the most sacred areas where she follows a regular cleaning regime. Every homemaker dreams of a kitchen area which is hygienic and free of pests like cockroaches. Through this film, Lal HIT lives up to this dream of housewives and ensures cockroach-free home spaces including kitchen. With its fresh fragrance, Lal HIT ensures no space or corner in the kitchen is ignored where cockroaches can breed and multiply.”

“Lal HIT being the leader in the roach solutions category, the onus is on us to educate people on its relevance beyond SOS usage, that it predominantly sees. The communication objective was sharply defined to build regimen and provide people with occasions of product usage. The 15sec film developed by the team, seamlessly integrates Lal HIT into the existing regimen by compelling homemakers to question their monthly cleaning process, because despite all their efforts, cockroaches still show up”, adds Shantanu Sapre, Executive Director, Lowe Lintas.

Lal HIT has always stood for eradicating the cockroach menace by providing efficacious solutions. The brand has taken this commitment to a new level with the launch of this latest film made for TV and digital formats.  This film further emphasizes on deep cleaning spots in the house that we tend to overlook