Godrej Locks to safeguard 52 locations in 52 weeks
Godrej Locks, a brand synonymous with trust, quality and safety commemorated the Home Safety Day, observed on 15th November, every year. To mark this event, Godrej Locks announced ‘Live Safe, Live Free’ program, in alignment with this year’s campaign of ‘#GoLiveFreely’, wherein the brand will run a home safety awareness campaign across 52 locations in the 10 most unsafe cities over 52 weeks. Home Safety Day also marks the fourth anniversary of 'Har Ghar Surakshit', a nationwide public awareness campaign by Godrej Locks to make citizens' home safety conscious.
The Brand identified the need to encourage citizens to take a conscious note of their home safety and stay protected against threats of robberies and burglaries. As per per National Crime Records Bureau (NCRB), the year 2021, reported about 17% increase in cases of theft, robbery and burglary within residential premises when compared to 2020. In the similar context, the brand will identify 52 locations across top ten unsafe cities in India, namely, Delhi, Mumbai, Bhubaneswar, Jaipur, Lucknow, Bangalore, Chandigarh, Bhopal, Ahmedabad, and Patna. With this initiative, Godrej Locks intends to strengthen its position on home safety by engaging with individuals and providing them with direct access to safety solutions.
The brand announced their home safety initiative in the presence of Purushottan Karad, Deputy Commissioner of Police of Mumbai along with reel life cop, Inspector Dayanand Shetty, from a popular show, ‘CID’. In a panel discussion, the guests stressed on how locks are the most trusted element of home security and yet are often ignored. The event also displayed preventive measures for residents to safeguard themselves from threats like robberies and thefts.
Mr. Shyam Motwani, Business Head at Godrej Locks, said, “This Home Safety Day, we are glad to announce ‘Live Safe, Live Free’ initiative which aims to address safety concerns across India by identifying 52 localities that report high robbery cases. As a legacy brand which is synonymous with safety, Godrej Locks will conduct free of cost Home Safety Assessments for residents in these localities measuring the safety strength of their homes. This unique offering will allow citizens to gauge safety standards and take precautionary measures to address any loopholes in home safety. The idea of this initiative is to reach out to key areas where there is a genuine need to improvise and create awareness about home safety. Hence, our commitment is to safeguard these areas within the time frame of 52 weeks.”
He further added, “Home robberies and burglaries continue to be a grave concern for the masses. As per NCRB, there is an alarming increase 17% the rate of robberies, from 2020. As a responsible and trusted brand in home safety space, we have taken up the responsibility to make every Indian conscious of their home’s safety by creating awareness under the umbrella of ‘Har Ghar Surakshit’, and we will continue to do so in the future as well.”
Dayanand Shetty, Television star from the renowned series CID, said, “Playing an on-screen law enforcement officer has given me a firmer understanding of the importance of safety for ourselves and our families. I appreciate the initiative from Godrej Locks and I am excited to be a part of ‘Har Ghar Surakshit’. People need to be made more aware of security threats and be made aware of the ways they can improve their personal security for making India safer.”
Across 52 locations, in gated communities, safety booths would be installed, allowing residents to stop by and receive advice on improving safety measures and seek recommendations for keeping their homes safe while they are away. The focus remains to provide a free home safety check up to the registered residents at the booth. Onboarding a safety expert, the company intends to educate people on the significance of safeguarding ones house.
Godrej locks, a modern solution for advanced digital locks enhances the peace of mind by offering individuals the freedom & reassurance to live freely while locks ensures home safety in their absence. Go Live Freely is a philosophy that Godrej Locks firmly supports, it also exhibits thought leadership and confidence in home safety.