Godrej Security Solutions’ new film celebrates a mother’s ability to be omnipresent
Godrej Security Solutions, India’s leading security solutions company, has struck an emotional chord with mothers with its new Digital video #MomsJustKnow. The one minute film very aptly portrays a mother’s ability to always know when and how to be by her child’s side, no matter how near or far she is from her little one. Doffing its hat to working mothers on Mother’s Day, the heart-warming video subtly highlights the deftness with which mothers balance their professional and personal responsibilities.
Conceptualized by CreativeLand Asia, the video beautifully portrays a mother and a child’s relationship based on trust, care and sense of security. The video begins with a child going about her daily chores such as finishing up her homework, eating her dinner before she heads towards her room to sleep. However, as she approaches her bedtime, she feels lonely and frightened. Her mother is not present to sing her a lullaby. Miles away, her mother who is on a business trip senses the anxiety as she has been keeping a watch on her daughter through the Godrej EVE application on her phone connected to the camera in her daughter’s room. She sings a lullaby and the daughter who is at first surprised to hear her mother’s voice, calms down and falls asleep.
The video ends with a heart-touching message: ‘Mother’s just know how to be around. And once in a while, we help.’
This campaign not only addresses the ability of a mother to always know when and how to be around her child but also showcases Godrej’s recently launched, India’s first Wi-Fi-enabled DIY home camera range - EVE (Easy Viewing Everywhere) that give the homeowners and residents the convenience and control to watch over their loved ones and engage with them through their smartphone from any part of the world.
On taking an emotional route for the video, Mehernosh Pithawalla, Vice President and Global Head - Marketing, Sales & Innovation, Godrej Security Solutions said, “At Godrej Security Solutions, we are constantly working towards technology led innovations that give our consumers peace of mind. The film, ‘Moms Just Know’, is part of our endeavour to show how we can help a mother stay connected and engage with her family even when she’s not around. Eve, the Wi-Fi enabled home security range allows one not just to watch over their loved ones but also engage with them while they are away.”
Adding to Mehernosh’s views, Anu Joseph, Creative Director, CreativeLand Asia said, “Mothers watch over their kids like nobody else can. They, in fact, have a special sense about their kids' whereabouts and wellbeing. This product is an able ally to the all-knowing mother. And this film is a small tribute to them”. As a tribute to all the mothers, Godrej Security Solutions is also giving away EVE cameras to mothers across India on www.momsjustknow.in