Godrej Security Solutions offers the concept of "Gifting the Promise of Security"
With the Festive period approaching, Godrej & Boyce, the Godrej Group's flagship company, stated that its company, Godrej Security Solutions, has came up with the concept of "Gifting the Promise of Security" for loved ones, since social interactions in private secure bubbles have increased.
The Company has offered guaranteed rewards with the purchase of certain Home Lockers as part of this. The deal is valid nationwide until December 31, 2021.Consumers have gradually resumed spending as Covid-related restrictions have been lifted, strengthening demand.
However, in light of the uncertainty, the Company has strategically concentrated its festive seasonal spending and touch points towards digital marketing, since on-the-ground interactions and freedom of movement remain restricted in some regions.
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As a result, Godrej Security Solutions is dedicating 60% of its spending to digital platforms and 40% to on-ground activations. With digital media being a major focus this festive season, the company intends to go all-out by reaching out to customers via all available social media and OTT platforms, including Instagram, Facebook, YouTube, Hotstar, YouTube Banners, MX player, and others. Additionally, its on-ground branding will be deployed at different retail shops, as well as through hoardings and print ads.
Mehernosh Pithawalla, Vice President, Godrej Security Solutions, said “The ongoing festive season provides us with a great opportunity to propagate the concept of gifting the promise of health and security to consumers, across the country. The overall sentiment towards the festive season looks quite positive among consumers across metro cities as well as tier 2 and tier 3 towns.”
The epidemic has heightened consumer awareness of the necessity for home surveillance, not just to safeguard property but also to ensure the safety of their loved ones . With this in mind, the company just released the ‘Spotlight', India's most secure home camera range. This unique device, designed and built in India, provides Indians with best-in-class data security, ensuring that a customer's home and personal data remain private. Given the growing popularity of connected gadgets in Indian homes, a home camera might be a perfect present for loved ones this holiday season to secure their safety at all times.