Godrej Security Solutions unveils #FamilyMakesEverythingSafe campaign
Godrej Security Solutions (GSS), India’s leading security solutions provider, announced the launch of their latest campaign #FamilyMakesEverythingSafe to celebrate the spirit of ‘Family Safety Month’ as the country celebrate the value of togetherness and family amidst the nationwide lockdown. The campaign highlights how the country is spending more time with their families and loved ones, rekindling every relationship by exploring newer aspects. As part of the first phase of campaign, the company launched a DVC to showcase that as families bond, they also ensure security of each other and the country, by the simple gesture of staying home.
The DVC captures the essence of simple joys shared by Indian families through small everyday activities like cooking, washing vehicles, reliving childhood memories, painting, playing board games, celebrating milestones all at the comfort of home.
Speaking on the campaign, Mehernosh Pithawalla, Vice President and Global Head – Marketing, Sales and Innovation, Godrej Security Solutions, said, “While the entire world is fighting the pandemic, and finding ways to utilize their time, we are also learning to celebrate the importance of spending time with family. The DVC is a humble effort to make all of us realize that this time of difficulty is made easier and safer everyday with families and the quality time spent together. As a brand, we resonate with the idea of security and keeping our health secure is the primary priority for all of us. We urge all Indian families to continue to indulge in making the best use of this time by being safe and together at home.”
The #FamilyMakesEverythingSafe campaign on Mother’s Day focused on a series of micro activities like engaging users through an interesting contest and paying tribute to Mothers. During the duration of the campaign similar engagement activities will be initiated by the brands including sharing educational content pegs around home safety and celebrating the interesting quirks of every family member. As an extension to the campaign, the brand will be hosting a live chat session with renowned child psychologist. The live session will primarily focus on safeguarding the mental health of kids during this testing time. Viewers will get a chance to interact one on one with the psychologist and get their queries resolved.