Godrej Sustainability - Putting People and the Planet Alongside Profit
The ultimate aim of every business is to generate optimum profitability to ensure future growth. The need of the hour however, is to remember that without adoption of sustainable or green practices there won’t be any future. Corporates are best placed to take the lead in spearheading sustainable practices due to their vast resources and expertise.
Godrej, as one of the nation’s oldest and most responsible conglomerates, has always been at the forefront of responsible philanthropy in India. In 2011, Godrej Group formally adopted an overarching CSR strategy called `Good and Green’. This initiative is actively committed to promoting a greener and more inclusive India through a ‘shared value’ approach.
This World Environment Day, the Godrej Group released an informative video on what it takes to work for #PlanetPeopleProfits. Conceptualized by Creative Land Asia, the genesis of the film lies in the idea that companies can help solve critical environmental issues while strengthening their competitive advantage by putting the planet alongside profits.
The film captures some of the sustainability initiatives of the Godrej Group’s long journey. These include reducing water and energy footprint by a third, building watersheds across 13,000 hectares to increase the water table, aiming to become water positive (target date - 2020) and processing around 4000 tons of municipal waste every year with a future target of an additional 12,000 tons thereby eliminating sending waste to landfill. In addition to sourcing 45% of its energy from renewable sources, Godrej Group is also setting up a pyrolysis plant to convert non-recyclable plastic waste into fuel and hazardous waste into energy. ‘Godrej One’ demonstrably stands as a symbol of the group’s platinum rated buildings.
Through all these initiatives, the Godrej Group remains a good corporate so that business flourishes along with strong financial performance and innovation.
Commenting on this, Mr. Nadir Godrej, Managing Director of Godrej Industries and Chairman of Godrej Agrovet says, “At Godrej, we have always actively championed social responsibility - from conserving mangroves to the commitment to train one million unemployed and under-employed youth in skills, to making environmental sustainability a key part of the manufacturing process and value chain across the businesses. This film takes one through our amazing journey showcasing our persistent focus on sustainability, positive productivity and especially environmental commitments.”
Anu Joseph, Chief Creative Officer, Creativeland Asia says “When you start listing out the kind of environmental initiatives that Godrej has been taking over the years and co-relate them to the company’s growth, you realise that being planet-friendly actually is business-friendly. It’s an example for every entrepreneur, every business and every individual. The planet makes for a great business partner.”