GoHive revamps it's Branding
As a part of its new branding initiative, GoHive, one of the fastest homegrown co-working spaces, now has a new identity focused on creating stronger bonds.The main aim of rebranding is to communicate the value of cross-pollinating within a community and building stronger roots with the community, promoting a culture rife with self-sufficient, self- sustaining hubs of activity.
As a process of the rebranding strategy, GoHive unveiled itself in a new avatar with the new logo and tagline - “beyond spaces”.
The new linear, articulate design consists of a hexagon and a bee. It communicates the energy that the community brings to a single person. The new colours reflect the energy as well as the vivacity of a brand that thrives on strong communities within an interactive office space.
Earlier, the brand spoke of simplicity; a company looking to provide spaces to people. Now, GoHive wants to create a community with the right design and technology, which helps encourage creativity within the community.
Speaking about the rebranding, Mr Mishu Ahluwalia, Founder & CEO, stated, “A brand is only as good as the image it portrays to its customers and stakeholders. With our new brand image, we hope to bring more inclusive community spaces to people, focused on increasing their productivity and their well-being."
Last month, GoHive launched its seventh co-working space at Udyog Vihar with space for 800 people followed by an eighth at Golf Course Extension Road. After its successful stint of 8 centres in Delhi NCR, with two more around the corner, GoHive is all set to expand its market in Bangalore and Mumbai this year.
GoHive aspires to be one of the most preferred choices for collaborative workspace across India for start-ups and enterprises with strong community engagement and inspiring workspaces.