GoJiyo campaign to be used as teaching case studies at Oxford University
GoJiyo is India's first 3D Virtual World. It is a virtual arena where users interact with one another via personalized avatars that are unique representations of themselves.
Targeted at young, progressive Indians this online activation platform is a significant step towards consolidating Godrej's position as a younger, vibrant and brighter brand. A powerful brand activation stemming from this new marketing strategy, GoJiyo.com marks the coming together of online gaming, virtual reality and social networking to create a unique, one-of-its-kind, integrated experience on a global scale.
Customer Centria, whose primary focus is to enable enterprises to deliver superior and innovative customer experiences, partnered with Godrej for the conception, production and execution of this ambitious project. The team, comprising of a competent talent group of Virtual World netizens, pedigreed domain experts and global thought leaders, delivered a rich, multi-layered and multi-dimensional virtual platform. Gojiyo, is a wonderful and powerful demonstration of the very essence of this young and vibrant company, and reflects the energy and forward thinking of the team.
"Gojiyo is the perfect example of creating a highly engaging End to End Brand-Consumer experiential platform, where users can experience the brand in an immersive & social environment. Which fits wonderfully with the core philosophy of Customer Centria ' i.e enabling end to end Customer Engagement & Experience" says CEO, C. R. Vinay, and goes on to add "This is an award close to our heart, since GoJiyo is a, first of its kind, innovation of global best standards and our Client Godrej's strategic initiative is being recognized on a global platform. And also because it recognizes the importance of innovation in creating transformational customer experiences."