GoJiyo campaign to be used as teaching case studies at Oxford University

Customer Centria wins Silver at The Internationalist Awards for Innovative Digital Marketing Solution for its work in the conceptualizing, design and development of GoJiyo. This award is the first international award to be given based upon the geographic footprint of the campaign. The GoJiyo campaign will be used as teaching case studies at Oxford University's SAID School of Business in their marketing program. Few of the other prominent winners were Starcom Amsterdam who won a Gold for their campaign on Samsung's line of 3D LED TV's, while OMD New York won a Silver alongside Customer Centria for their Frito Lay's, only in a Woman's World Campaign.

GoJiyo is India's first 3D Virtual World. It is a virtual arena where users interact with one another via personalized avatars that are unique representations of themselves.

Targeted at young, progressive Indians this online activation platform is a significant step towards consolidating Godrej's position as a younger, vibrant and brighter brand. A powerful brand activation stemming from this new marketing strategy, GoJiyo.com marks the coming together of online gaming, virtual reality and social networking to create a unique, one-of-its-kind, integrated experience on a global scale.

Customer Centria, whose primary focus is to enable enterprises to deliver superior and innovative customer experiences, partnered with Godrej for the conception, production and execution of this ambitious project. The team, comprising of a competent talent group of Virtual World netizens, pedigreed domain experts and global thought leaders, delivered a rich, multi-layered and multi-dimensional virtual platform. Gojiyo, is a wonderful and powerful demonstration of the very essence of this young and vibrant company, and reflects the energy and forward thinking of the team.

"Gojiyo is the perfect example of creating a highly engaging End to End Brand-Consumer experiential platform, where users can experience the brand in an immersive & social environment. Which fits wonderfully with the core philosophy of Customer Centria ' i.e enabling end to end Customer Engagement & Experience" says CEO, C. R. Vinay, and goes on to add "This is an award close to our heart, since GoJiyo is a, first of its kind, innovation of global best standards and our Client Godrej's strategic initiative is being recognized on a global platform. And also because it recognizes the importance of innovation in creating transformational customer experiences."


News in the domain of Advertising, Marketing, Media and Business of Entertainment

More in Media