Goldmedal Electricals launches a new TVC featuring Mohanlal
Goldmedal Electricals, one of India’s leading electrical manufacturing companies, has released an ad campaign with brand ambassador Mohanlal. The campaign features superstar Mohanlal in a series of TV commercials endorsing Goldmedal’s various products across different segments. The campaign also features actress Honey Rose, with each ad set up in a contemporary setting where both actors Mohanlal and Honey Rose depict certain situations in their daily lives and how Goldmedal products play an integral part in making their life smooth, comfortable and stress-free.
Conceptualized by TVC Factory, the ad campaign is ingenious and quirky, highlighting the importance of Goldmedal products in everyday life. The ad campaign with Mohanlal as its brand ambassador communicates about the ease of use, the wide range of products that Goldmedal offers, and the unique features of these products. The ad campaign has been directed by Vivek and Sijoy Varghese and it is now playing on all the leading Malayalam television and digital channels. Goldmedal Electricals has also amplified the campaign through state wide outdoor and print media presence.
Commenting on the new campaign, Kishan Jain, Director at Goldmedal Electricals said, “Goldmedal Electricals is a very popular brand across India, however, we aim to expand our base in the Kerala market by penetrating deeper into South India. Through this ad campaign with our brand ambassador Mohanlal and popular actress Honey Rose, we aim to become a household name in Kerala with our wide ranging product portfolio. With his mass appeal, megastar Mohanlal resonates well with our brand ethos and he is most suited to convey the brand USP to our target audience.”
The three-part ad campaign includes TVCs of 30 seconds, 20 seconds and 10 seconds. The TVC on switches focuses on Goldmedal’s smart switch range and includes the i-Touch Wi-Fi switch, the i-Feel RF switch, the i-Touch Wi-Fi Drape controller, and the i-Wave switch. The TVC on the i-Dock highlights the smart music home entertainment system that can also charge your smartphone while it plays music. The third film emphasizes on the fire-resistant quality of wires that Goldmedal Electricals manufactures.
Overall, the ad communicates how Goldmedal products are thoughtfully designed to ensure that operating them is fun and does not require any technical know-how.
Goldmedal Electricals recently on-boarded superstar Mohanlal as its brand ambassador for their south markets. The contemporary actor Mohanlal enjoys a huge mass appeal for his exceptional choice of movies and is known to be one of the most versatile actors in the country. He holds a strong fan base across urban and rural markets. Goldmedal Electricals’ personality resonates with that of Mohanlal as the brand has been in the industry for over 40 years and has become synonymous with quality and innovation in the industry just like Mohanlal, whose popularity has only increased with time and he is the most loved hero of Malayalam cinema.