Good Glamm Group Acquires MissMalini Entertainment

Good Glamm Group - South Asia’s largest content-to-commerce conglomerate - has acquired MissMalini Entertainment (MM) - India’s largest celebrity media and influencer talent management network. A first of its kind acquisition of a personality-driven company by content to commerce conglomerate, this strategic move will offer Good Glamm Group unprecedented access to a robust network of influencers, celebrities and market know-how, further adding the entertainment, celebrity and influencer marketing vertical with the group, and strongly enhancing its unique content-to-commerce play in the country.

MissMalini will continue to work as an independent entity under the Good Glamm Group umbrella. The partnership of Good Glamm Group and MissMalini developed between the founders on a shared vision of leveraging celebrity & Influencer talent management as a growth engine within the Group's 'Content-to-Commerce' stack. 

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