Good Glamm Group acquires ScoopWhoop Media

Good Glamm Group on Wednesday said it has acquired digital media and lifestyle content platform ScoopWhoop Media Pvt Ltd. In September, Sanghvi Beauty and Technologies, which operates direct-to-consumer (D2C) beauty products brand MyGlamm, unveiled The Good Glamm Group, under which it has merged its various businesses in a bid to strengthen its position as a ‘digital house of brands’ powered by a content-to-commerce strategy.

Financial details were not disclosed yet. The group plans to invest Rs 500 crore in the men's category over the next three years, the company added.

Post the acquisition, ScoopWhoop's founders Sattvik Mishra, Rishi Pratim Mukherjee and Sriparna Tikekar will continue leading the platform and will work closely with Darpan Sanghvi, Priyanka Gill and Naiyya Saggi, co-founders of The Good Glamm Group.

Bharti SoftBank (BSB), a joint venture between Bharti Enterprises and Japanese Internet firm SoftBank Corp, acquired a 36.5% stake in ScoopWhoop in November 2014. The following year in November, the media firm had elevate 4 million dollars from Kalaari Capital.

Last month, the Good Glamm Group said it would make strategic investments worth Rs 750 crore in beauty and personal care brands.

The company said brands under the Good Glamm Group will be able to leverage the digital audience of POPxo, Plixxo, and Babychakra, which it procure in August this year.In October, it also obtain baby-care products startup The Moms Co for an undisclosed sum.

MyGlamm was founded in 2017 by Sanghvi and Gill. The company claims to be India’s fastest-growing D2C beauty brand, with a range of over 800 cruelty-free and vegan products across categories such as makeup, skincare, and personal care. It also has over 10,000 offline points of sale across 70 cities of India.  

In September, MyGlamm ranked upits Series C fundraise with a $34 million (Rs 255 crore) infusion led by an equity investment from the Trifecta Leaders Fund and structured financing from Trifecta Capital and Stride Ventures.