Good News Today is the Rising Star as per BARC’s ratings
Good News Today, India’s first and only good news television channel has struck a chord with its viewers by capturing the free platforms with more than a 7.6% market-share within the first month of its ratings.
Arriving with a bang, GNT which is uniquely positioned with its news packaged as humanely and emotionally positive, has found high appreciation amongst its viewers. As per BARC ratings, the channel has topped the rankings for the HSM region with over 7.6% market-share for Week 13’22 (Free Platforms).
A part of the India Today Group, GNT, backed by the latest BARC data has gone on to become the undisputed platform that only reports good & positive news, something that is much needed in today’s day & age and has been widely appreciated by the viewers.
GNT has been a channel that doesn't assume the doom and gloom of the world but bravely opens its eyes to the immense possibilities that abound. The channel is a showcase of stories with hope, human triumph, innovation, and inspiration from different walks of life, from different parts of India and the world. The channel has always stood by its philosophy and vision of being accurate and up-to-date on facts and reality but without traumatizing its viewers.
Having established that, television news content doesn't just have to be shocking, sensational, and stressful, GNT has made a mark and settled well with its audience who have widely appreciated it for the news content, therefore making it the fastest growing news channel in terms of its growing market-share.
As per the latest BARC rankings, which has come after a 17-month gap, GNT stands steady with a market share of 7.6% pipped Zee News with 6.8%, Zee Hindustan with 6.6%, News Nation with 5.6%, ABP News with 5.4%, DD News with 2.6% and others in the 15+ target, free all target category.
Source: BARC; TG: 15+ Free All; Market: HSM; Period: Wk 13'22; Market Share % in 13 Hindi News Channels