‘Good Newwz! with ACT II Popcorn’s 'Tub With The Trailer'

An affiliate of the ConAgra Foods Inc. of USA, Agro Tech Foods Limited has launched a one-of-a-kind popcorn tub – the ACT II Popcorn Tub With The Trailer, in association with Zee Studio.

ACT II is India’s No.1 popcorn brand and is synonymous with enhancing people’s movie- watching experience at their homes. The introduction of this new product is testimony to the brand’s promise. Consumers can watch the latest trailers by scanning the QR code on the tub, starting with the trailer of the Akshay Kumar and Kareena Kapoor starrer, Good Newwz.

“Today,  brands  are  constantly  trying  to  engage  with  their  consumers,  and  this  specially created product, the ‘Tub With The Trailer’ will further strengthen our core product offering of  enhancing  the  home  movie-watching  experience.  Our  consumers  can  now  enjoy  the unique experience of eating popcorn while watching the latest trailers, thus, recreating a movie theatre-like experience at home. We are confident that it will be liked and savoured by our consumers across ages and  markets”  said  Asheesh Sharma, Vice President  – Marketing Agro Tech Foods Limited.

“Brand communication and activations over the years in the cluttered Snacking Category has helped Act II stand out. Our endeavour has always been to overcome barriers by evolving the franchise and create new behaviours. This is one such example. It aims to touch tech-savvy consumers  and  give  them  a  differentiated  "Product  Plus"  experience  in  a  unique  and engaging  manner”  said  Joemon  Thaliath,  CEO  FCB  Interface,  the  advertising  and communications agency for Agro Tech Foods Ltd. that conceptualised and developed this innovative product idea.

The ‘Tub With The Trailer’ will be available in key modern trade and high frequency store across India at an attractive price of Rs. 92 for 130gm.

ACT II continues to evolve as a brand, with offerings like Nachoz, Bakes, and Diet Popcorn, that range from the sunrise to new-age snacking categories.